It’s a Brand New World for Loyalty!

If you enjoyed the benefits of Pure Rewards, you can now aspire to a new LEVEL. We have made loyalty even better, introducing our new loyalty program – Level Loyalty Rewards!

Level Loyalty Rewards is the exciting new unified rewards program developed specifically for the professional salon industry by L’Oréal Professional Products Division. Take your business and your career to the next LEVEL.

Combine your purchasing power across brands whether with Kérastase. L’Oréal Professionnel, Matrix, Pureology, Redken or Shu Uemura Art of Hair to earn more points and redeem rewards faster. Experience the next LEVEL right at your fingertips.

What does this mean to you?

  • Earn and redeem points across brands
  • Online access to your account and activity
  • Daily posting of points
  • You can self-enroll and self-redeem – ALL ONLINE!
  • Ability to create a wish list
  • Larger selection of rewards in our exclusive catalog of backbar products, stylist samples, premium salon accessories and education from the best in the professional salon industry
  • Ability to enroll for education classes using a new option – pay half with points and the other half with a major credit card

Visit LEVEL Loyalty Rewards for more information! #becauseyouveearnedit


Bronze 1 pt per $ Enrollment
Silver 2 pt per $ $5,000 - $19,999 / year
Gold 3 pt per $ $20,000 - $39,999 / year
Platinum 4 pt per $ $40,000 + / year
Black 5 pt per $ Invitation only




1 pts per $


$5,000 - $19,999

Per Year

2 pts per $


$20,000 - $39,999

Per Year

3 pts per $


$40,000 +

Per Year

4 pts per $


Invitation only

Per Year

5 pts per $

About Black Level

The Black Level is our most exclusive level in this program. It is an elite community where members are invited by the Pureology brand based on the following criteria:

  • Minimum $26,000 annual spend on Pureology products
  • Must purchase:
    • At least 5 systems
    • Colour Fanatic Spray
    • $2,500 in Styling (must include Style + Care)
  • Carry at least 1 other color line from any of the other brands within the L’Oréal Professional Products Division

As a part of the Black Level, you will be eligible for select rewards* such as:

  • Exclusive Earn Accelerators (Bonus point opportunities)
  • Special recognition on brand Salon Locator
  • Monthly Promo Mailing (Sampling)
  • Discount on Redken Symposium
  • $1,000 Discount toward Summit – First time members only
  • Preview e-Newsletter

Reach out to your sales representative or brand contact for additional information and/or questions.

Visit LEVEL Loyalty Rewards for more information! #becauseyouveearnedit. For US consumers only. By registering, you understand and agree that your data will be collected and used subject to our US privacy policy and terms of use.

*Rewards are subject to change.

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